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February 15, 2006
The Stan Test
Whether you work at a for profit, non-profit or governmental organization, you might want to gather a group of colleagues and take the "Stan Test":
Do you have customers -- whether consumers or businesses -- who have done business with you over the long term?
Would your customers be so shocked and disappointed if you went out of business that they would write you love letters, notes imploring you to get back into business, and, even, offer to finance/buy your business if it would help?
Would your customers' loyalty testify to the quality of your products and the affection, sincerity and personalness of your customer service?
Would you care so much about the work you do and the customers you serve that, after losing a spouse, turning normal retirement age and undergoing heart surgery, you'd decide to go back to 15 hour work days that start at 3 a.m.?
That's the "Stan Test". And at least one business owner, Stan Pascal of Stan's Produce in Los Angeles got an A+ when he took the "Stan Test" in real life.
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