« Performance Madness At Ford | Main | Thresholds Of Decency »
February 22, 2006
Buy Clean Energy for $29.95
TerraPass is a wonderful idea. You can go to the website and, after calculating the emissions from your car or truck, purchase clean energy offsets for as little as $29.95. And, yes, nothing prevents you from purchasing clean energy well in excess of your car's emissions.
According to the website, TerraPass customers have helped reduce over 50 million pounds of carbon dioxide pollution through funding clean energy projects. I couldn't find the associated dollar amount on the site. But, through reasonable estimating, it looks like TerraPass customers have ponied up nearly a quarter million dollars. Pretty impressive for a website that -- one guesses -- has but microscopic brand recognition.
Which means, of course, you can help in at least three ways. First, buy some clean energy offsets. Second, email and otherwise create the word of mouth needed to make TerraPass a household name. Third, and perhaps most critical, set a goal and achieve it.
In Make Success Measurable, I write about performance being the primary objective of change, not change. Setting outcome-based goals is central to performance-driven change. For example, you might set this goal: "Within one month, purchase TerraPass clean energy and get at least five others to do so as well."
Easy to measure results. And, if you did this -- and encouraged those you know to do so as well -- TerraPass would soon enough have much more than a quarter million dollars on hand to invest and support clean energy.
